Jameson Experience recognised for contribution to Irish tourism

The Jameson Experience Midleton has won the ‘Ultimate Ambassador Award’ at the second annual #CorkNeedsYou Cork Conference Ambassadors Awards.

 

Source: http://www.harpers.co.uk/news/jameson-experience-recognised-for-contribution-to-irish-tourism/528871.article

Ireland’s most popular counties and what to visit

The following counties are among the most widely visited in Ireland. With their lively arts and culture attractions it’s not hard to see why.

Cliffs of Moher

COUNTY ANTRIM

Belfast City (in Irish, Beal Feirste) is the capital of Northern Ireland and is located in County Antrim, one of Ireland most visited counties. History and politics have always played a major role in the fabric of Belfast, and perhaps for that reason its citizens are among the most vivid and witty people you’ll ever meet.

Belfast

Unsurprisingly, Belfast is rich in culture, art, music, dance, sports, shopping, attractions and historical sites. City Hall, one of the main seats of power, is located on Donegall Square and dominates the area with its magnificent classical renaissance style architecture and Italian marble interior. It was completed in 1903.

The Linen Hall Library, also located on Donegall Square, was established in 1788. It houses an Irish collection of over 20,000 volumes and a Robert Burns collection. Visit and you’ll be keeping company with many noted Irish authors.

The Crown Liquor Saloon is the most famous pub in Belfast and, frankly, one of the most beautiful pubs in the world. Featuring Victorian architecture, with the outside covered in thousands of colorful tiles, the inside decor has stained and painted glass, carved oak screens and mahogany furniture. Don’t miss it.

The Botanic Gardens, the rose gardens and herbaceous borders were established in 1920 and are unmissable. Two greenhouses dominate the gardens and the Palm House has a conservatory containing tropical plants like coffee, sugar, and banana plants. The Tropical Ravine has a high walkway that provides a great viewpoint.

Overlooking the city, Belfast Castle was built in 1870 and was the former home of the Donegall family, who gave the main square in the city center its name. The castle offers a spectacular view of the city. There is also a heritage center, antique shop, and children’s play area on the premise.

 

COUNTY CLARE

County Clare in the Republic of Ireland is steeped in history, and it offers beautiful seascapes, landscapes, lakes, cliffs, caves and music. Highlights include The Burren (an ancient perfectly preserved landscape), The Cliffs of Moher (700 foot high cliffs facing the wild Atlantic), and Bunratty Castle and Folk Park (an impressive castle dating from the early Middle Ages).

Clare

The Burren is over 500 square miles of limestone located in the northwest corner of County Clare. The area is a haven for botanists and ecologists because of the unique flora and rock. The ground surface is a floor of gray rock with long parallel grooves, known as grykes. There is an amazing variety of flora with Arctic, Alpine, and Mediterranean plants growing in spring and summer. For that reason there’s also an amazing range of color in the flowers, ferns and mosses.

Alwee Caves were discovered in the 1940s. There are caverns, underground waterfalls, stalagmite and stalactite formations and remains of brown bears, which have been extinct in Ireland for thousands of years. The caves are open for guided tours.

The Cliffs of Moher are one of the most spectacular sights of The Burren. These majestic cliffs rise more than 700 feet above the windswept Atlantic Ocean and stretch five miles along the west coast of Clare. Composed of shale and sandstone, the Cliffs’ ledges make ideal roosting homes for birds. On a clear day you can see as far as the Mountains of Kerry, Connemara and the Aran Islands.

Bunratty Castle and Folk Park is one of the most complete and authentic medieval castles in Ireland. This being Ireland it also has a long and bloody history.

The castle is a combination of earlier Norman castles and the later Gaelic Tower Houses furnished with a fine collection of medieval furniture, artwork and ornate carvings. A four-course Medieval Banquet and entertainment with performers in traditional costume is offered in the evenings.

 

COUNTY CORK

County Cork is the largest county in Ireland and Cork City is the second-largest city in the Republic. A unique and lively second capital, the distinctive people are as much an attraction as the place itself.
Saint Finbarr first built a monastery on the site that would later become Cork City in the year 650. The city grew along the banks of the River Lee at the point where it splits into two channels.

Cork

Cork City is essentially an island with 16 bridges. The main commercial area is located along St. Patrick Street, Grand Parade, Washington Street, Oliver Plunkett Street and Main Street. The charm and beauty of Cork City revolves around the contrasts the city offers. There are a multitude of theaters and a variety of arts. There is also a diverse range of excellent restaurants, cafes, and pubs with traditional Irish music.

The city also has many unique and quaint shops. Across the Southern Channel are some of the oldest streets in Cork, along with the campus of University College, Cork.

The nearby Blarney Castle was built by Dermot McCarthy, King of Munster in 1446 and should be at the top of your must visit list. The castle is located on a thousand acres of beautiful woodland, and is partially hidden by trees, some up to a thousand years old. The castle has been witness to the triumph and turmoil of Irish chiefs and enemy armies.

Cobh, (pronounced cove) is a picturesque town located on the Great Island, one of three large islands in Cork Harbour. It was the port of departure for many Irish during the Great Hunger from 1844 to 1848 and has the distinction of being central for two of the worst maritime disasters in history. Cobh was the last berth for the Titanic and the nearest port to the Lusitania when it was torpedoed and sunk off the south coast of Ireland. The Titanic sank on its maiden voyage while crossing the Atlantic after leaving Cobh (then Queenstown).

Nearby Kinsale is a fishing and resort town with a picture perfect harbor. The town’s narrow streets are lined with colorfully painted buildings and it is widely renowned for its art galleries and gourmet restaurants. Kinsale is also considered the Gourmet Capital of Ireland. Many of the pubs offer traditional Irish music and upscale fare.

 

COUNTY DONEGAL

With its sandy beaches, unspoiled boglands and friendly communities, County Donegal is a leading destination for many travelers. One of the county treasures is Glenveagh National Park, the only official national park anywhere in the Province of Ulster. The park is a huge nature reserve with spectacular scenery of mountains, raised boglands, lakes and woodlands. At its heart is Glenveagh Castle, a beautiful late Victorian “folly” that was originally built as a summer residence.

Donegal

Donegal’s rugged landscape lends itself to active sports like climbing, hillwalking, scuba-diving, surfing and kite-flying. Many people travel to Donegal for the superb golf links — long sandy beaches and extensive dune systems are a feature of the county, and many golf courses have been developed. Golf is a very popular sport within the county, including world class golf courses such as Ballyliffin (Glashedy), Ballyliffin (Old), both of whch are located in the Inishowen peninsula. Other courses to note are Murvagh and Rosapenna.

The Donegal Gaeltacht (Irish-speaking district) also attracts young people to County Donegal each year during the school summer holidays. The three week long summer Gaeltacht courses give young Irish people from other parts of the country a chance to learn the Irish language and traditional Irish cultural traditions that are still prevalent in parts of Donegal.

 

COUNTY DUBLIN

Dublin is the capital of the Republic of Ireland and is divided by the River Liffey. The Royal Canal and the Grand Canal provide connections between the port area and the northern and southern branches of the River Shannon.

Dublin

Dublin is a city steeped in history and boasts of having the oldest pub in Ireland, The Brazen Head, and the oldest university, Trinity College. It is a center of art and culture and the largest truly cosmopolitan city in Ireland.

O’Connell Street is the main thoroughfare and the widest street in Europe. At the south end, sits a huge monument of Daniel O’Connell, the Irish patriot. The General Post Office (GPO) is also located on O’Connell Street and was the headquarters for the Irish Republican Brotherhood, and the provisional government of Ireland in the 1916 Easter Rising.

The Dublin Writers Museum is a restored 18th century mansion located at the north end of Parnell Square. The museum houses manuscripts and first editions of the works of some of Ireland’s best writers, including: Behan, Joyce, Shaw, Swift, Wilde, and Yeats. It is also home to an impressive collection of painting, photographs, and memorabilia of the various writers.

The Temple Bar Area is the cultural quarter of Dublin. This is a historical and eclectic area filled with art, theater, music, pubs, cafes, and the highest concentration of truly upscale restaurants. There’s also the Market in Meeting House Square serving organic foods, unique shops, book and music stores. It also plays host to many open-air events.

Trinity College is one of the oldest centers of learning, dating back to the 16th century. The library is home to the world renowned Book of Kells, a Latin text of the four gospels, with meticulous artwork around the borders, created in the ninth century.

The National Museum of Archaeology and History is located on Kildare Street. This branch houses artifacts from 2000 B.C. through the 20th century and includes the National Treasury with many archaeological treasures of Celtic and Medieval art, such as the Ardagh Chalice and Tara Brooch.

Christchurch Cathedral is Dublin’s oldest place of Christian worship. The Christian Norse, King Sitric, founded it in 1038. Part of the structure goes back to the 12th century. It is presently an Anglican Church.

St. Patrick’s Cathedral is the National Cathedral for the Anglican Church. Originally built in the 12th century, it is the burial site of Jonathan Swift, a former Dean and author of Gulliver’s Travels.

 

COUNTY GALWAY

Galway City is known as the City of Tribes after 14 merchant families who controlled and managed the city in medieval times and is situated along the River Corrib at the mouth of Galway Bay.

Galway

Today, the city is a growing and thriving university city that offers the best theater in the country. There is also a vibrant nightlife and music can be found everywhere. During the summer, Galway offers many festivals.

Connemara, known for its wild beauty, is located north of Galway City, at the western tip of the county. It is one of the most unspoiled regions of Ireland and a vibrant Gaelic-speaking area.

The Aran Islands, also a Gaelic-speaking area, are located 30 miles off the Irish coast. The islands themselves consist of three islands, Inishmore, Inishmaan, and Inisheer.

Inis Moir, meaning Big Island, is eight miles long and two miles wide, and has a population of 900. The fort of Dun Aengus is built on the edge of a sheer southern cliff with a defense forest of sharp stone spikes.

Inishmaan means Middle Island. It is three miles wide and two miles long, with fields bordered by high dry stonewalls, and marked by vast sheets of limestone rock. The island peaks at 300 feet and a series of giant terraces slope down to Galway Bay and the Atlantic Ocean. The island has a Gaelic speaking population.

Inisheer is known as the Little Island. It is 27 miles from Galway and covers 1,400 acres. It has a population of about 300. This island is an outcrop of the Burren landscape, consisting of bare limestone that is used for the many cottages, stonewalls, roads, and pathways around the island. The Gaelic-speaking island is a haven for birdwatchers and those interested in flora and fauna.

 

COUNTY KERRY

The locals know County Kerry as The Kingdom, a reference to the contrasts you’ll see in its astounding scenery, which suggest Ireland in miniature. The climate in Kerry is more unique than other places in Ireland, thanks to the warm waters of the Gulf Stream, and it’s actually possible to swim here year round.

Kerry

Kerry has preserved its heritage in many ways. The oak woods at Derrycunnihy and Tomies, for example, are the last of Ireland’s primeval forests. There are many small villages that are still Gaelic-speaking too, adding to the character of the county. Dingle Town is a fishing village that offers a wonderful selection of shops, restaurants and pubs with traditional music.

THE RING OF KERRY is located on the Peninsula of Iveragh. It lies between Dingle Bay and The Kenmare River. It is 110 miles of gorgeous coastal and mountain scenery, enveloping the towns of Killorglin, Glenbeigh, Caherciveen, Waterville, Sneem, Kenmare and Killarney. Each town has its own personality. The coastal drive is one of the most spectacular sites in all of Ireland.

The locals know County Kerry as The Kingdom, a reference to the contrasts you’ll see in its astounding scenery, which suggest Ireland in miniature. The climate in Kerry is more unique than other places in Ireland, thanks to the warm waters of the Gulf Stream, and it’s actually possible to swim here year round.

 

COUNTY KILKENNY

Kilkenny is a county looked on enviously by other counties, and not only because of the county’s incredible track record in the ancient Irish game of hurling. Kilkenny is a county filled with enchantment and delight. From the spectacular scenery of the Nore and Barrow river valleys to the cultured beauty of Kilkenny City, the county provides the perfect setting for whatever holiday you desire.

Kilkenny

Known through history as the Marble City because of its distinctive indigenous jet-black marble, Kilkenny City offers a curious, yet undeniably attractive mix of perfectly preserved old buildings and the vibrancy of a modern city which has made festivals like the Kilkenny Cat Laughs comedy festival, an event with international recognition. St Canice’s Cathedral and Kilkenny Castle are extremely important monuments and quality tours are available.

There are plenty of other things to see inside and outside the city and throughout Kilkenny’s rural hinterland. Some of Ireland’s finest craft studios are to be found in Kilkenny, from pottery to gold and silver-smithing. The experience of seeing a master craftsperson is not one to be missed.

For more physically active tourists, Kilkenny has no limit to the range of choices available. The Jack Nicklaus-designed golf course at Mount Juliet is one of the finest in the state. Arguably the best river wild trout fishing is to be found near Durrow on the River Nore.

The county has numerous ancient sites including Iron Age fortifications, inscribed stones and crosses, castles, and abbeys. The Dunmore Caves in Ballyfoyle are important both for historical and environmental reasons. The site of a massacre of the Irish by Viking raiders in 928, and according to legend, the place where The Lord of the Mice was slain Dunmore is best known these days for the wondrous sight of stalagmites of huge size dominating the chambers.

 

COUNTY MEATH

County Meath has traditionally been known as the Royal County, being the seat of the ancient Kings of Ireland at Tara. In the Boyne Valley of County Meath are some of Ireland’s most important archeological monuments, including the Megalithic Passage Tombs of Newgrange, Knowth, Dowth, Fourknocks, Loughcrew and Tara.

Meath

Newgrange is the most famous of these prehistoric monuments. It was originally built around 3,100 B.C. and accidentally discovered in the 17th century.

 

COUNTY OFFALY

The heart of the Midlands, County Offaly offers bogs, meadowlands, and undiscovered pastures. Clonmacnoise, located at Shannonbridge on the banks of the River Shannon, is one of the most famous monastic sites.

Offaly

Begun as an isolated monastery founded by St. Ciaran in 545 A.D. it is to this day an ecclesiastical site, with ruins of a cathedral, eight churches, and three high crosses.

Irish chieftains, Vikings and Anglo-Normans plundered Clonmacnoise. Cromwell’s forces devastated it beyond restoration. There are guided tours during the summer months; a video presentation at the Visitor Center, and an informative five-mile trail tour of the Blackwater.

 

COUNTY TYRONE

Located in the center of the historic province of Ulster, County Tyrone is blessed with an array of places to visit. The Ulster American Folk Park, for example, is located three miles north of Omagh.

Tyrone

The Folk Park is an open-air living history museum that explores Ulster’s links to the many famous Americans who trace their ancestry to the North of Ireland. The park is comprised of an indoor gallery with information on the causes and patterns of immigration. Outside are a variety of reconstructed buildings of 18th and 19th century Ireland.

Throughout the park are costumed guides and craftsmen that add to the authenticity. Also on site is the Centre for Emigration Studies, an extensive research library. Plan at least half a day to explore the park.

 

COUNTY WICKLOW

County Wicklow is often referred to as the Garden of Ireland, due to its breathtaking scenery and located just south of Dublin it makes for a wonderful day trip or overnight stay away from the ‘big smoke.’

Glendalough is a 6th century monastic site that was founded by St. Kevin.

Wicklow

Nestled into the heart of the Wicklow Mountains it offers a truly spectacular setting, featuring a stone tower that stands 110 feet tall. There is a visitor center and guided tours are available.

Wicklow National Park is an unspoiled natural wonder with nearly 50,000 acres of raw beauty. A drive through the Wicklow Gap from Glendalough to Hollywood is one of jaw dropping beauty.

Powerscourt is a beautiful upscale estate with some of the finest gardens in Europe.

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Ireland’s most unusual tourist attractions

Sky Garden
There are mainstays of any tourist guide to Ireland: Kilmainham Gaol, the Guinness Brewery, the Cliffs of Moher and Newgrange are permanent fixtures on such lists, and rightly so, given their historical significance, natural beauty and access to the black stuff.
While Ireland has a rich tapestry of tourist destinations, there are attractions that we feel don’t receive the attention that they deserve. We’ve put together a short list of some of Ireland’s quirkier destinations that you may wish to consider on your next trip across the Atlantic.

 

Cork Butter Museum

While a butter museum may not sound like a must-see tourist hotspot, the Cork Butter Museum actually tells a very important story about Ireland’s development. The museum’s website describes butter as ‘Ireland’s most important food export’, and as Cork’s butter market was the world’s largest, what better place could there be to learn about something so vital to Ireland’s history? The Butter Museum includes such highlights as a 1,000 year old keg of butter, a tour of butter making through the ages and a comprehensive collection of Irish butter labels.

 

Irish Sky Garden

Located near Skibbereen, West Cork, the Irish Sky Garden is the creation of artist James Turrell. It’s a massive conceptual garden built around a huge crater that contains a central plinth. Lie on the plinth and look upwards and you’ll see the sky framed perfectly by the rim of the crater. Just keep your mouth closed if it’s raining.

 

Christ Church Cathedral, Dublin

Visiting a cathedral is nothing unusual for a trip to Ireland. More often than not, they’re beautiful buildings steeped in history. Where Christ Church Cathedral in Dublin differs, however, is the bizarre contents of its medieval crypt. Open to the public, Christ Church’s crypts contain a mummified cat chasing a mummified rat (mentioned by James Joyce in Finnegan’s Wake) and the heart of Laurence O’Toole (patron saint of Dublin) amongst other oddities.

Dublin Christchurch

Indian Sculpture Park

Victoria’s Way in County Wicklow is home to ’33 black granite stone sculptures and three bronzes…ranging in size from 5ft 6ins to about 15ft’. The creation of a wealthy German with a love of the Far East is behind the Indian Sculpture Park, which contains a number of stunning pieces of art. Please note that the park closes during the winter.

 

St. Michan’s Mummies

A return to the crypts for this attraction, this time at St Michan’s church in Dublin. Deep down beneath the church lie the mummified remains of some of Ireland’s most influential families of the 17th, 18th and 19th centuries. Some of the remains lie in incredibly ornate coffins, and all are in remarkable condition due to the dry air beneath the church. If you’re going to visit one large collection of mummies while you’re in Ireland, make it this one.

 

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Top ten sites in Ireland where history comes alive

In Ireland, history is everywhere. But in some places, there is an especially strong connection with the past. Here are IrishCentral’s choices for the top ten historical sites in Ireland.

1. Newgrange, County Meath

At Newgrange, County Meath, the wall of the passage tomb decorated with a Celtic spiral.
Dating back to 3200 B.C the passage tomb at Newgrange is older than the pyramids in Egypt and is officially a UNESCO World Heritage site.

Newgrange is a large passage mound, spread over an acre and surrounded by 97 uniquely carved kerbstones. The cremated remains of the dead were buried in large stone basins under the mound in a chamber accessable by a narrow passage.

At dawn on December 21, the shortest day of the year, sunlight shines directly into the central chamber of the tomb. It is believed that this was an ancient way of measuring the passage of time, like a calendar for the ancient farmers, or that the light has some religious significance for those in the afterlife.

Newgrange is part of the Bru na Boinne complex, which includes similar tombs at Knowth and Dowth.

Newgrange
2. Hill of Tara, County Meath

The Hill of Tara is also located near the River Boyne in Meath. It is an archaeological complex that runs between Navan and Dunshaughlin and contains a number of ancient monuments. According to tradition it was the seat of the High King of Ireland (Árd Rí na hÉireann).

The oldest archaeological site at Tara is the Mound of Hostages, which dates back to 2500 B.C.

The hill itself is 500 feet high and has some of the most panoramic views of the plains of Meath.

3. Rock of Cashel, County Tipperary

The Rock of Cashel is not a rock at all – a common misconception among tourists reading the name off the map.

This Rock of Cashel was a fortress in the 4th century. The medieval structure has four edifices, including the Connac’s Chapel, the round tower, the cathedral, and the Hall of the Vicars Choral.

It was the traditional seat of the Kings of Munster for several hundred years before the Norman invasion. Very little of the original structure survives. Most of what remains dates from the 12th and 13th centuries.

Rock of Cashel
4. Ceide Fields, County Mayo

The Ceide Fields are a Neolithic landscape dating back to 5000 B.C. They are the oldest known field systems in the world. Their name, “Ceide Fields,” literally means “fields of the flat-topped hill.”

The rocks delineating the field system were originally discovered by a school teacher cutting turf in the bog in the 1930s. It took over 40 years to unravel the true significance of the fields. Fields, houses and tombs had been concealed under the bog for thousands of years.

5. Clonmacnoise, County Offaly

Clonmacnoise is one of Ireland’s most important monasteries and is located on the banks of the River Shannon. It was founded in 545 by Ciaran of Clonmacnoise. Until the 9th century it had very strong ties with the Kings of Connacht.

Its strategic location also helped it to be become a center of religion, learning, craftsmanship and trade. Together with Clonard, it is one of the most famous monastic sites in Ireland and continues to be visited by scholars from all over Europe.

6. Jerpoint Abbey, County Kilkenny

Jerpoint Abbey is a well-known Cistercian abbey, founded in the 12th century. Its most famous asset is its sculptured cloister arcade with unique carvings.

It was constructed in 1180 by Donogh O’Donoghoe, the King of Osraige, and is dedicated to the Blessed Virgin. The monastery thrived until the Dissolution of the Monasteries by Henry VIII.

7. Blarney Stone and Blarney Castle, County Cork

Six miles northwest of County Cork, Blarney Castle and the Blarney stone date back to 1446. The castle was a medieval stronghold on the River Martin. Although earlier fortifications were built on the same spot, what is left standing today dates back to the MacCarthy dynasty, King of Desmond.

The castle and the stone are among the most popular tourist attractions in Ireland. Legend has it that if you kiss the Blarney stone you will have the “‘gift of the gab,” meaning “clever, flattering or coaxing talk.”

8. Kilkenny Castle, Kilkenny City

Kilkenny Castle is certainly one of Ireland’s most impressive fortresses. The castle dates back to 1191 and stands with three tall towers.

The original castle was built by William Marshal, the 1st Earl of Pembroke, to control the crossing point on the River Nore. Some of the stone has been replaced.

The castle is now run by the Office of Public Works and sits in the midst of beautiful parkland.

9. Leap Castle, County Offaly

Not only is Leap Castle an extremely historically important castle, it is also said to be one of the most haunted locations in Ireland. This castle has been the scene of some truly appalling acts.

It was built in the 15th century by the O’Bannon family and was originally called “Leap of the O’Bannons.” In 1513 the Earl of Kildare Gerald FitzGerald attempted to seized the castle and three years later attacked again. In 1557 the O’Carrolls had possession.

Within the O’Carroll family, there was great rivalry which culminated in murders and killings in the chapel. This is just a brief chapter of the castle’s sordid history. Later. when the castle was being studied, a dungeon where people had been left to die was discovered.

10. Skellig Michael, County Kerry

Skelling Michael (which literally means Michael’s rock) is a steep and rocky island in the Atlantic Ocean off the coast of Kerry. It was founded in the 7th century and for 600 years it was the center of monastic life for Irish Christian monks.

In 1996 it was listed as a UNESCO World Heritage Site. Reached only by boat, Skellig Michael is one of Europe’s most famous but least accessible monasteries. As a site it is very well preserved, and the Spartan conditions inside the monastery illustrate the ascetic lives of those who built it and were devout there. The monks lived in “beehive” huts perched over the dangerous cliffs.

Skellig Michael

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Shortlist for Ireland’s ‘Tourism Town’ 2013 announced

Tourism-Towns Logo

Fáilte Ireland today confirmed the shortlist of ten top towns from across the country selected for their 2013 Tourism Towns Award. The shortlist was announced at the National Tidy Towns Awards in The Helix, Dublin. Ireland’s Top Tourism Town in 2013 will now be selected from this shortlist and announced this November.

The shortlisted towns are:

• Cobh, Co. Cork

• Drogheda, Co. Louth

• Ennis, Co. Clare

• Kenmare, Co. Kerry

• Kilkenny, Co. Kilkenny

• Letterkenny, Co. Donegal

• Mulranny, Co. Mayo

• Murrisk, Co. Mayo

• Tralee, Co. Kerry

• Westport, Co. Mayo

The ten commended towns will now be visited in the autumn by external assessors who will meet with town representatives to further explore and evaluate the town’s commitment to tourism.

Welcoming the shortlist, Minister of State for Tourism & Sport Michael Ring emphasised the important premise behind the award scheme –

“This award is all about recognising Irish towns and villages which are working hard to make Ireland even more attractive for tourists. This important work brings benefits to local communities and local economies across Ireland. The scheme is now in its second year and is going from strength to strength.

“I hope that the towns and villages selected today will inspire other communities around Ireland to take similar steps. Last year Portmagee in Co. Kerry won the first ever award, and I’m looking forward to finding out who the 2013 overall winner is later in the year.”

The Tourism Towns Award has been designed to promote those Irish towns and villages which are working hard to enhance their appeal to tourists visiting their local area. In an addition to last year’s format, the 2013 competition will award a Best Small Town and Best Large Town, each receiving €5,000. Then the Best Overall Town will be crowned receiving an additional €5,000 prize. The ten Highly Commended Towns will each receive €1,000.

Speaking today Beverley Sherwood from Fáilte Ireland, highlighted the characteristics of a tourism town and looked forward to an eventual winner being announced later this year –

“While first impressions do count, a good ‘Tourism Town’ is not only a tidy town but also goes that extra mile. The difference lies in the role that communities play in preserving their authenticity while welcoming their visitors and telling the story of the local area.”

“An ultimate winner will be announced in November but, in the meantime, we will be scrutinising all ten shortlisted finalists to see what they have to offer and to discover which one of them has what it takes to become Ireland’s 2013 Tourism Town winner.”

The Tourism Town award focuses on how participating towns have developed their local area in the following key tourism areas:

• Sense of place – How the town tells its own unique story to visitors, what’s special about it, and what distinguishes it from other towns.

• Tourism experiences – What the town has to offer visitors.

• Local involvement in developing tourism- How the local community works together to provide an authentic visitor experience.

• Development and promotion of the town – How the town takes a unified approach to marketing and developing the town into a “tourism town”.

 

2012 was the first year of the Fáilte Ireland Tourism Town Award and saw Portmagee in County Kerry crowned the inaugural winner.

– See more at:

http://www.failteireland.ie/News-Features/News-Library/Shortlist-for-Ireland’s-Overall-‘Tourism-Town’-201.aspx

Wild Atlantic Way

Discover the Wild Atlantic Way!

The Wild Atlantic Way is set to be Ireland’s first long-distance touring route, stretching along the Atlantic coast from Donegal to West Cork. – The Wild Atlantic Way stretches for 2,500km along Ireland’s western seaboard. From Donegal in the north to Cork in the south, through regions like Connemara, The Burren, Galway Bay and Kerry, the route is the longest defined coastal drive in the world.

You could drive the whole route in one go but you don’t have to. Instead, you may want to slow down and dive in deep. For it’s out on these western extremities – drawn by the constant rhythm of the ocean’s roar and the consistent warmth of the people you’ll find the Ireland you’ve always imagined.