What we do: Abbey does Conferences

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Abbey Conference and Events were honoured to organise the 4th annual AIPCO Conference (Association of Irish Professional Conference Organisers of which Abbey Conference & Events are a member –www.aipco.ie – on 15th April in Lyrath Estate, Kilkenny. The conference is going from strength to strength each year and its primary focus is on networking and education for event professionals.Conf 2

Each year, a different AIPCO member is chosen to organise the conference. This was the first year that Abbey Conference & Events were chosen as organisers and Abbey was represented at the conference by its Directors: Patricia McColgan, currently Chair of AIPCO who opened the conference, Marina Finn, Brian McColgan, Darren Byrne, representing our sister company Moloney & Kelly John Healy & Michael Dalton and its Conference Team: Anja Fischer, Danielle Devaney and Greg Carew.

170 meeting and event professionals from all over Ireland attended the event which started by a drinks reception followed by a conference dinner on Thursday 14th April.

The main event included: 17 exhibitors in total including some local suppliers The theme of the conference was “10 ways to nail your sale” and the findings of the conference will be published shortly. Speakers included Clinical Psychologist, Maureen Gaffney, Meetology CEO, Jon Bradshaw, Social Media author and guru, Gerrit Heijkoop and Head of the Dublin Convention Bureau, Sam Johnston.Photo by Roger Kenny www.rogerkenny.ie Ireland Wicklow Dublin

New innovative features were introduced this year such as a conference app (www.aipco16.com) and graphic harvesting which is an innovative new visual summary of each presentation – details can be seen on the Abbey Conference and events twitter page: https://twitter.com/abbeyconference)

Fun ideas such as gamification through the app and the Gaelic Games Experience Hurling tunnel were introduced to the conference for the first time.

AIPCO would like to extend sincere thanks to   Failte Ireland for their support of this important Business Tourism conference.

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Photo by Roger Kenny www.rogerkenny.ie Ireland Wicklow Dublin





Abbey Conference & Events


Kilkenny: The town that brews Ireland’s oldest beer

Kilkenny Castle

It’s a well-known fact that to get to the heart of any Irish town, you must reluctantly sniff your way to at least two of its pubs.

“Just don’t ever call Kilkenny a town,” counsels our guide, Ciaran Ganter, as we arrive at Kyteler’s Inn, founded in 1324 and set among the city’s medieval mile of ancient buildings.

“It might be small of stature and population,” Ganter continues, “but it holds city status thanks to a 1609 royal charter and locals don’t take kindly to being underestimated.”

The four husbands of this inn’s original owner, Dame Alice de Kyteler, may well have underestimated her. One wealthy man after another wedded Alice, only to die suddenly and mysteriously in the early years of marriage, leaving Kilkenny’s “Merry Widow” with a sizeable fortune of her own. By the time her fourth husband, affluent landowner Sir John de Poer, became ill, losing his hair and nails, and altered his will in Alice’s favour, she could no longer evade suspicion.

Accused of witchcraft by the English-born bishop of Ossory, Richard de Lederer, Alice fled. But the ensuing Kilkenny Witchcraft Trials saw her maid, Petronella, tortured, paraded through the streets and burned at the stake.

We’re told this tale, laced with humour, by musician Damien Walsh, during a raucous class in playing the bodhran, upstairs at Kyteler’s.

The bodhran is a traditional Irish drum, not unlike an outsized tambourine without the metal jingles, with a goatskin surface stretched over a round wooden frame. I’m gripping mine tight, sitting in a circle of 10 visitors, including a Guinness-swilling Irish American, a giggling German couple and an earnest Kiwi, and somehow Walsh is coaxing us all into some sort of rhythm.

After 20 minutes of riotous tuition, we can all feel the swaggering Irish beat in our veins, our knees jiggling and our knuckles pounding the bodhrans to produce a feverish but astonishingly musical sound.

Our jam session at Kyteler’s is my introduction to this lively medieval city on the River Nore. Close enough to Dublin, 117 kilometres to the south-east, to attract weekend revellers, a dynamic pulse thumps through Kilkenny’s old veins.

Roaming Kilkenny’s streets at night, you can’t go far without being lured into a bar by the hubbub inside. They’re not all easy to find, though. It takes our guide Ganter’s local knowledge to lead us down a narrow alleyway, through a small courtyard and into somebody’s front room.

Only it’s not a front room but the aptly-named “Hole in the Wall Tavern”, on the ground floor of a Tudor mansion built in 1582, and presided over by local heart specialist Dr Michael Conway.

“It’s probably the smallest tavern, in the oldest surviving townhouse in Ireland,” says Conway, as seven of us crowd around the bar, filling the room.

If his venue has Elizabethan origins, Conway himself is the epitome of a Renaissance man, a cardiologist who has written more than 20 singspiels (musical dramas) on subjects ranging from Edith Piaf to polar exploration, performed in an upstairs studio, and is working on the script for a second Commitments movie.

Conway would probably be happier being called a “Kilkenny cat”, the nickname given to locals, and the county’s hurling team, the most successful in Irish history, for their tenacious fighting spirit.

Either way, Conway is clearly one of many “cats” who adhere to the advice given by another Irish scribe, Jonathan Swift, author of Gulliver’s Travels, a student in Kilkenny from 1674 to 1682:

“May you live every day of your life.”

The saying rings particularly true in Kilkenny during the warmer months, when three festivals come to town, sorry, the city. First is the Rhythm and Roots music event, in May, and then there’s the Cat Laughs comedy festival, in early June, which this year featured British comedian Jack Dee and American Rich Hall as well as Ireland’s funniest talent. Finally, there is the Arts Festival, second only to Galway’s in prestige and popularity, which every August fills the streets, churches and castle of the “Marble City” with drama, music, art and audiences from across the world.

Year-round, Kilkenny’s heritage draws visitors keen for a sticky-beak into feudal Ireland, with its tales of bully landowners and exploited peasant folk.

There are few greater emblems of that divide than Kilkenny Castle, poised high above the River Nore and the seat of the Butler/Ormonde family, the most powerful dynasty in Anglo-Irish history, for 600 years.

Dating back to the 13th century, the castle retains the gravitas and grandiloquence required of it by the ruling clan, with four-metre-thick walls and black marble and locally mined limestone throughout its interior. Its cavernous Long Gallery is full of self-important portraits and the family’s wake table, two tonnes of 17th century Italian marble, is an immoveable symbol of their empire.

Yet, in 1967, in a very Irish transaction, Arthur, the 6th Marquess of Ormonde, gave this castle to the people of Kilkenny, for the princely sum of £50.

Across the road in what used to be the castle stables, is the National Craft Gallery, with modern studios dedicated to jewellers, basket weavers and other designers. Strolling around and meeting with potter Rory Power and silversmith Desmond Byrne, who produced a silver statue for the Pope’s visit in 1979, I’m stuck by the centre’s quiet industry and genial communality. In 1988, some Scandinavian designers visited and liked it so much they’re still here, adding their expertise to the mix of crafts, which these days lean heavily on Celtic history and motifs.

Kilkenny’s creative bent stretches back as far as its dominant dynasty. While the Ormondes were busy bossing the countryside from their lofty pile, something was brewing at the local abbey. Drawing water from the stream flowing beneath it, monks set about making it safe to drink by turning it into beer.

I learn this and much more besides, from the best brewery tour I’ve attended, The Smithwick’s Experience, at the site of the original abbey on the medieval mile. With portraits of Smithwick ancestors coming to animated life and relating the brewery’s history to visitors, the tour goes way beyond hops and barley, blending the past and present as effortlessly as does Kilkenny.

The amber potion itself, which smells of caramel and roasted coffee during production, may not have the cachet of Guinness, but it was first brewed in 1710, making it Ireland’s oldest beer.

The following day, keen to balance merrymaking with activity, I hire a bike and set off for Bennettsbridge, a riverside hamlet. Cycling in downy Irish drizzle, I follow a canal-side path through ancient woods and a country lane threading between chunky farmlands. I stop for lunch at the local craft centre, a piping-hot chicken and mushroom pie served by beaming mother hens who remind me of my Irish grandma. Then, by arrangement with Kilkenny Cycling Tours, I tether my bike outside the local butchers and trek back along the River Nore, with herons and herds of cows for company.

Dinner that night is at award-winning restaurant Campagne, another sign that Kilkenny isn’t stuck in the past. Set in a slick, stylish space, the restaurant emphasises seasonal produce and French cuisine, making excellent use of ingredients like wild Irish venison, cured and made into a tartare with pickled mushrooms as a starter, Jerusalem artichokes and my favourite meaty fish, turbot, presented as a main with clams, mussels and saffron sauce.

After that, there’s inevitably more research required into Kilkenny’s beating heart. It’s a task enthusiastically embraced by the Aussies in my group and by our Irish pal, Aiofe, who gets her Gaelic name from a legendary warrior princess and is therefore right at home among Kilkenny’s ribald “cats”.

We end the night – “just one more for the road” – at Tynan’s Bridge House Bar where a rousing jam, featuring musicians aged 19-75, is already well under way. We’re quickly caught up in the warm fug, which mixes misty-eyed sentimentality in songs like Danny Boy, the mournful defiance of nationalist ballads and the stirring modern Pogues instrumental, The Wild Cats of Kilkenny.

After an hour of prodding – “what will you Aussies be singing for us now?” – from those at the front, several Irish whiskies, and protestations – “trust me you don’t want to hear me sing” – from us, there are no excuses left. Fortunately, though, we have an Irish warrior princess among us ready to step up to the plate.

Turns out Aiofe is a guitar-playing songstress who nearly knocks the local “cats” off their bar stools with three songs, including a note-perfect rendition of Linger by 1990s Irish band, the Cranberries.



Ireland’s spectacular south west coastline

Between the breathtaking aerial footage flying high over staggering cliffs and the panning shots showing the magnificence of Ireland’s great house and castles, Brazilian filmmaker Junior Braun has managed to make Ireland look incredible even on a dull and rainy day.

In his latest video of the counties in the south west, Braun treks through Kilkenny, Tipperary, Cork, Kerry, Limerick, and Clare, capturing something magical at every turn.

Moving to Ireland to learn English and be in close proximity to the rest of Europe so as to further his travel prospects, Braun was instantly enamored with the country’s landscape.

“When I came to Ireland, my first thought was that I needed to make a video about this amazing country,” he told IrishCentral.

“I went on this trip with my wife and another couple. We had just have 4 days and we wanted to find the most beautiful places in Ireland in 4 days.

“We started to do research and to find the best places to go and found a route starting in Dublin that went through Kilkenny, Tipperary, Cork, Kerry, Clare, Limerick and finished in Dublin again.”

Ireland almost feels abandoned as Braun puts together the beauty of all the south west’s most remote and isolated havens, even happening across deer through the branches of a wood.



Top ten sites in Ireland where history comes alive

In Ireland, history is everywhere. But in some places, there is an especially strong connection with the past. Here are IrishCentral’s choices for the top ten historical sites in Ireland.

1. Newgrange, County Meath

At Newgrange, County Meath, the wall of the passage tomb decorated with a Celtic spiral.
Dating back to 3200 B.C the passage tomb at Newgrange is older than the pyramids in Egypt and is officially a UNESCO World Heritage site.

Newgrange is a large passage mound, spread over an acre and surrounded by 97 uniquely carved kerbstones. The cremated remains of the dead were buried in large stone basins under the mound in a chamber accessable by a narrow passage.

At dawn on December 21, the shortest day of the year, sunlight shines directly into the central chamber of the tomb. It is believed that this was an ancient way of measuring the passage of time, like a calendar for the ancient farmers, or that the light has some religious significance for those in the afterlife.

Newgrange is part of the Bru na Boinne complex, which includes similar tombs at Knowth and Dowth.

2. Hill of Tara, County Meath

The Hill of Tara is also located near the River Boyne in Meath. It is an archaeological complex that runs between Navan and Dunshaughlin and contains a number of ancient monuments. According to tradition it was the seat of the High King of Ireland (Árd Rí na hÉireann).

The oldest archaeological site at Tara is the Mound of Hostages, which dates back to 2500 B.C.

The hill itself is 500 feet high and has some of the most panoramic views of the plains of Meath.

3. Rock of Cashel, County Tipperary

The Rock of Cashel is not a rock at all – a common misconception among tourists reading the name off the map.

This Rock of Cashel was a fortress in the 4th century. The medieval structure has four edifices, including the Connac’s Chapel, the round tower, the cathedral, and the Hall of the Vicars Choral.

It was the traditional seat of the Kings of Munster for several hundred years before the Norman invasion. Very little of the original structure survives. Most of what remains dates from the 12th and 13th centuries.

Rock of Cashel
4. Ceide Fields, County Mayo

The Ceide Fields are a Neolithic landscape dating back to 5000 B.C. They are the oldest known field systems in the world. Their name, “Ceide Fields,” literally means “fields of the flat-topped hill.”

The rocks delineating the field system were originally discovered by a school teacher cutting turf in the bog in the 1930s. It took over 40 years to unravel the true significance of the fields. Fields, houses and tombs had been concealed under the bog for thousands of years.

5. Clonmacnoise, County Offaly

Clonmacnoise is one of Ireland’s most important monasteries and is located on the banks of the River Shannon. It was founded in 545 by Ciaran of Clonmacnoise. Until the 9th century it had very strong ties with the Kings of Connacht.

Its strategic location also helped it to be become a center of religion, learning, craftsmanship and trade. Together with Clonard, it is one of the most famous monastic sites in Ireland and continues to be visited by scholars from all over Europe.

6. Jerpoint Abbey, County Kilkenny

Jerpoint Abbey is a well-known Cistercian abbey, founded in the 12th century. Its most famous asset is its sculptured cloister arcade with unique carvings.

It was constructed in 1180 by Donogh O’Donoghoe, the King of Osraige, and is dedicated to the Blessed Virgin. The monastery thrived until the Dissolution of the Monasteries by Henry VIII.

7. Blarney Stone and Blarney Castle, County Cork

Six miles northwest of County Cork, Blarney Castle and the Blarney stone date back to 1446. The castle was a medieval stronghold on the River Martin. Although earlier fortifications were built on the same spot, what is left standing today dates back to the MacCarthy dynasty, King of Desmond.

The castle and the stone are among the most popular tourist attractions in Ireland. Legend has it that if you kiss the Blarney stone you will have the “‘gift of the gab,” meaning “clever, flattering or coaxing talk.”

8. Kilkenny Castle, Kilkenny City

Kilkenny Castle is certainly one of Ireland’s most impressive fortresses. The castle dates back to 1191 and stands with three tall towers.

The original castle was built by William Marshal, the 1st Earl of Pembroke, to control the crossing point on the River Nore. Some of the stone has been replaced.

The castle is now run by the Office of Public Works and sits in the midst of beautiful parkland.

9. Leap Castle, County Offaly

Not only is Leap Castle an extremely historically important castle, it is also said to be one of the most haunted locations in Ireland. This castle has been the scene of some truly appalling acts.

It was built in the 15th century by the O’Bannon family and was originally called “Leap of the O’Bannons.” In 1513 the Earl of Kildare Gerald FitzGerald attempted to seized the castle and three years later attacked again. In 1557 the O’Carrolls had possession.

Within the O’Carroll family, there was great rivalry which culminated in murders and killings in the chapel. This is just a brief chapter of the castle’s sordid history. Later. when the castle was being studied, a dungeon where people had been left to die was discovered.

10. Skellig Michael, County Kerry

Skelling Michael (which literally means Michael’s rock) is a steep and rocky island in the Atlantic Ocean off the coast of Kerry. It was founded in the 7th century and for 600 years it was the center of monastic life for Irish Christian monks.

In 1996 it was listed as a UNESCO World Heritage Site. Reached only by boat, Skellig Michael is one of Europe’s most famous but least accessible monasteries. As a site it is very well preserved, and the Spartan conditions inside the monastery illustrate the ascetic lives of those who built it and were devout there. The monks lived in “beehive” huts perched over the dangerous cliffs.

Skellig Michael


Kilkenny is named Ireland’s 2013 tourism town

28 November 2013

Kilkenny has just been crowned the 2013 National Tourism Town at an award ceremony which took place this afternoon. The medieval cultural hotspot was chosen from a shortlist of ten top tourism towns to become this year’s overall winner. Along with received its winning certificate along with a €10,000 grant towards further developing itself as a tourism destination. The Tourism Towns Award was designed by Fáilte Ireland to promote those Irish towns and villages which are working hardest to enhance their appeal to tourists visiting their local area. The award for ‘Best Small Town’ went to Mulranny, County Mayo which is situated along the hugely popular Great Western Greenway. Mulranny received a grant of €5,000 while the other eight short-listed towns received €1,000 grants to accompany their certificates of merit. As well as the certificates and grants, all the shortlisted towns will be able to boost their pitch and use their ‘Tourism Town’ status when marketing themselves. Aside from today’s two top winners, the other commended towns were:

• Cobh, Co. Cork

• Drogheda, Co. Louth

• Ennis, Co. Clare

• Kenmare, Co. Kerry

• Letterkenny, Co. Donegal

• Murrisk, Co. Mayo

• Tralee, Co. Kerry

• Westport, co. Mayo

Each of the eight remaining towns all received certificates of merit to acknowledge their own impressive performances in reaching out to visitors and creating the best possible tourism experiences. With regard to the overall winner, the judges were impressed by: • How Kilkenny has preserved so many of its historical buildings

• It’s impressive regeneration programme

• It’s variety of accommodation offerings

• The great array of local culinary delights available to visitors

• The enthusiasm of the local community who were helpful, informed and friendly

• The hurling experience in Kilkenny

• How the ethos of the Gathering has been fully embraced by the community

Congratulating Kilkenny, Shaun Quinn CEO of Fáilte Ireland said: “I would like to commend everyone in Kilkenny for their involvement in this year’s award. All our top ten towns have shown a high degree of local involvement in – and passion for – tourism. A big focus of both The gathering and the Tourism Town Award is community involvement and, as we are coming to the end of a year when such community tourism has really come to the fore, these finalists are all great role models for the type of local activism which has made The Gathering such a success.” Kilkenny now also boasts an assurance of a warm welcome for visitors through its Visitor Welcome Ambassador Programme, which has been a huge success and the level of engagement by locals, has far exceeded expectations.
– See more at:


Smithwick announce major Heritage & Tourism Initiative for Kilkenny

Smithwick's Brewery



Monday, 10th June 2013: Smithwick’s today announced a €3 million investment project for Kilkenny that will see a major transformation of the existing Smithwick’s Visitor Centre into a state of the art visitor experience, ensuring the home of Ireland’s original craft beer can be enjoyed by visitors for many years to come. The Smithwick’s Experience Kilkenny will be a testament to the significant role that the St. Francis Abbey Brewery and the people of Kilkenny played in shaping over 300 years of heritage, tradition and its influence on Irish cultural life. Welcoming the announcement, Gary Breen, Head of Operations for Fáilte Ireland in the South East said: “Fáilte Ireland, along with the local authority, is making a multi-million Euro tourism investment in Kilkenny as we believe that the city has a strong tourism future with great potential to grow visitors, revenue and jobs in the region. Smithwick’s have obviously recognised this and the significant investment they have announced today will deliver a state of the art visitor centre which will complement our work to grow local tourism and, as an exciting and hands-on attraction, has the potential of becoming a major magnet for increased tourist numbers to the south east”. Over the next nine months, the Victorian brewing building at St Francis Abbey Brewery, Kilkenny will be transformed into a state of the art interactive visitor centre. The Smithwick’s Experience Kilkenny will be a sensory, tactile visitor experience that immerses you in Ireland’s oldest beer brand; the history, the brewing craft, the future and ultimately, tasting the pint. Visitors will be able to experience the medieval origins of brewing on the site to the arrival of the amazing John Smithwick. They will discover the Kilkenny-Smithwicks connections through the years with interactive installations bringing the story right up to date. The €3 million investment will be a major boost for the tourism potential of Kilkenny and its catchment area. Through promotion, marketing and the natural pulling power of an iconic brand, it is envisaged that the Smithwick’s Experience Kilkenny will welcome thousands of visitors each year. It is estimated that 40 jobs will be created during the construction phase of the project and approximately 12 when the Centre opens in spring 2014. In addition it is expected there will be significant indirect employment for the Kilkenny region once opened. Speaking at the announcement of the Smithwick’s Kilkenny Experience, Mr. Phil Hogan T.D., Minister for the Environment, Community and Local Government said: “The Smithwick’s Brewery has been a central part of Kilkenny for over 300 years. It is tremendous that Diageo has agreed to acknowledge this great history and tradition by establishing this visitor centre”.Mayor of Kilkenny, Cllr. Seán Ó hArgáin expressed his delight and that of the citizens of Kilkenny at the announcement of the funding today by Diageo. ‘Firstly we are hugely thankful to Diageo for their magnificent gesture last year in selling so much of this hugely important site to the people of the city for its future development by our council. To see Diageo now decide to make a decision to develop one of the country’s leading tourism attractions at the historic heart of the Smithwick’s brewery site means that a really fundamental statement of confidence is being made by the company in the future of Kilkenny. The fact that this attraction will celebrate the central importance of the tradition of brewing in Kilkenny in a contemporary and forward-looking development is the best possible way for the next part of the history of this three hundred year old complex to commence. It will also become a key component of our plans to develop the ‘Medieval Mile’ from Kilkenny Castle to St. Canice’s Cathedral and will also we hope celebrate all that the workers of Kilkenny have contributed to our development.’ Commenting on the announcement, Mr. David Smith, Diageo Country Manager said: “Diageo’s significant €3m investment today underpins the company’s commitment to Ireland and will bring added momentum to the economic growth potential of the South-East region over the near term. This is a very significant announcement for the company and represents Diageo Ireland’s largest capital expenditure announcement since the €153 expansion and re-development of the St. James’s Gate Brewery. An investment of this scale in Kilkenny will help bring renewed confidence to the entire region – confidence to invest, confidence to spend and confidence to hire. At Diageo, we value Smithwick’s and its rich legacy. We feel that this new state-of-the-art experience in Kilkenny will honour that legacy while generating substantial local economic activity for the area.” In order to secure the long term future of brewing in Ireland, a new brewing centre of excellence is being built at St. James’s Gate in Dublin and the brewery in Kilkenny is scheduled to close at the end of 2013.

You can now visit the brewery: http://www.abbeytoursireland.com/sightseeing/442/

More information can be found here: http://www.smithwicksexperience.com