Royal Yacht Britannia named Scotland’s Best Visitor Attraction for 10 years’ running

The Queen’s former floating palace in Edinburgh has been rated the nation’s Best Visitor Attraction for each of the past 10 years by VisitScotland.


The five-star attraction achieved a record score of 96 per cent in the VisitScotland’s Quality Assurance Scheme.

It is the highest mark ever awarded to a Scottish visitor attraction, with the score trumping the Royal Yacht’s own record set in 2014.

VisitScotland’s scheme measures the quality for tourism businesses, benchmarking visitor attractions, accommodation providers and catering establishments across the country.

Businesses are assessed on a set of criteria, including welcome, attitude, knowledge and efficiency of staff, audience level and maintenance.

It was a landmark year for the Royal Yacht, as it announced record numbers of 308,906 visitors in 2015.

Since opening in 1999, almost five million people from around the world have visited The Queen’s former floating palace in Edinburgh.
Britannia’s chief executive, Bob Downie said: “To be the best in Scotland once is a fantastic achievement, but to do this for ten consecutive years is a phenomenal tribute to our staff who go the extra mile to ensure that all our visitors have a great experience when they visit Britannia.

“The true test of any great organisation is consistency of performance, delivering great value for time and money, year in year out, and there is no doubt that our pioneering approach to providing great customer experiences has underpinned our success.”

Malcolm Roughead, VisitScotland’s chief executive, said: “I’d like to congratulate Britannia on this fantastic achievement, which demonstrates an outstanding commitment to quality and excellence in every aspect of the business.

“Retaining the accolade of Scotland’s best attraction for 10 years’ running, Britannia is setting the standards for tourism in Scotland, and it is a real testament to the total commitment shown by their staff to consistently deliver a world leading customer experience.”